Strategic Fundraising

Successful fundraising requires more than a great mission and marketing—it requires expert strategy.

Through strategic fundraising, Alloy empowers organizations to build impactful donor relationships, tell their story, and secure support at the right time. With deep philanthropic insight and best practices, we equip your leadership with the tools and strategies needed to achieve sustainable fundraising success.

Strategic Fundraising Services

01

Development Plan

Alloy will work with you to create a strategic development plan that aligns with your annual fundraising goals. We guide you in structuring campaigns, setting achievable targets, and crafting compelling messaging to connect with donors. Our plans include step-by-step strategies for major gifts, foundation funding, events, and more—helping you meet and exceed your fundraising goals.

02

Major Gifts Program

Alloy will help your organization build or create a major gifts program. We partner with staff, organizational advocates, and stakeholders to identify prospective donors, create strategies to secure major gifts, and build a toolkit for ongoing engagement with donors. These tools and best practices will allow you to focus on relationship-building and ensure your organization is positioned to seek and receive transformational gifts.

03

Post-Event Strategies

A fundraising event is just the start of the journey for guests and donors. Whether planning your organization’s event or not, Alloy partners with your team to analyze event attendees and develop strategies for cultivating and stewarding them as prospects, with the goal of converting attendees into annual donors. Alloy will create techniques to leverage attendees’ event engagement to build lasting relationships with ongoing support.

04

Fundraising Training & Coaching

Alloys offers tailored training that equips volunteers, board members, development teams, and other stakeholders with the tools and confidence they need to enhance fundraising efforts. Participants will leave with practical strategies and a toolkit to achieve fundraising goals more effectively.

Strategic Fundraising FAQ

There are many reasons, some of which include: ineffective outreach strategies to target and reach the right audiences, not leveraging the best channels and relationships, or you may not be asking often enough ( 90% of the reason people don’t give is because they aren’t asked!) Alloy will put together a plan to reach more people, meet them where they are, and ensure they have the opportunity to make a gift.

Word of mouth is one of the best ways! Utilize your staff, board members and stakeholders and ask them to share a success story of a client that illustrates your mission and its impact with their networks. Social media, email, snail mail and text are also effective when communicating to a broader audience. Alloy will help you craft stories that illustrate the impact of your mission on different platforms like mass emails, social media post, text and one-on-one conversations.

A development plan is your roadmap to any campaign, whether an annual fund, special campaign or major gifts program. The plan lays out your goals and step-by-step tactics so you work smarter not harder.

Most people will tell you that they don’t like asking for money but understand the organization’s need for philanthropic dollars. Meet your board where they are and open a dialogue about fundraising, their passion for your work, and building relationships between their networks and your org. When they feel comfortable and understand what is asked of them, they will be set up for success.

Fundraising is all about relationship building and representing your work and mission. Most importantly, you need your board, committee members, executive leadership and big advocates to partner with you. They are the tentacles into the community to reach different networks for engagement and investment in your mission.

Driving Results That Transform